Jennifer Convertibles Gets Fresh Start With New Web Site

After three and a half years, Jennifer Convertibles has completely revamped their web image with a brand new and fresh online look.

The new web site's colors are bold, fresh and elegant, showcasing some of the finest sofa beds and leather furniture on the market. The web site has an expanded furniture collection, an easy to use furniture promotions section and a quick showroom finder.

Behind the scenes, the web site has a custom built content management system, enabling Jennifer Convertibles marketing team to make constant updates and upgrades to the site without constant communication with the developers. The web design was hand crafted to fit Jennifer Convertibles new outlook to the future.

"The design inspiration for Jennifer Convertibles emerged from their glamour photography," said Mabelyn Arteaga, RustyBrick's Creative Director. Arteaga added, "The images they gave us to work with showed furniture that was contemporary and sleek and I wanted to push the brand out a little out of the original site's beige boring feel and into a more fashionable, dynamic arena. Their furniture is very hip and they really needed a site to reflect that. The dark colors and lines are strong and sophisticated and I think that is something that also embodies their products."

For more information see www.jenniferfurniture.com.

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