Networking Opportunities and Exhibitors at Chicago

Last Updated: 12/19/2003

As with many conferences, people attend just to add new prospects to their lead lists and hopefully close new sales. I have personally met two people who came up to me out of the blue and told me straight out that they were there simply to drive some business. People attending the conference are there to learn about the industry and technology supporting the industry.

This section will not get into why people network. That is more for a business-oriented article. However, it will discuss whom you can expect to meet. The types of people who attend this conference include search engine marketers, search engine optimizers, Web designers, Web developers, marketing departments, Webmasters and even top-level management. If you have something to offer any of the types of people above, then you have a reason to network. I shared a cab ride to the airport with an individual looking to invest in a company that is working on some type of specialized search service. This conference provided him with the contacts to reach out to and ask these confidential and important questions.

The exhibitors at the conference included search engines, optimization and marketing firms, Web analytics companies, specialized search engine tools, yellow page companies and affiliate companies. Exhibitors had their own goals to be at the conference. I personally did not spend more then five minutes in the exhibitor hall, but from what I saw, the hall was crowded with potential customers.

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