A couple days ago,
Yahoo! released its new search engine into the Yahoo! Search mainstream results. In the past, Yahoo! has been partnering with Google to supply the Yahoo! Search organic results. This is no longer the case, Yahoo! made several acquisitions over the past year or so, purchasing Inktomi, Overture, AltaVista and other search services. This switch was expect to happen in the 1st quarter of 2004 but what was shocking was that Yahoo! is not using Inktomi results. All the speculation and rumors were based on Yahoo! using Inktomi as its search engine but Yahoo! Search is its own beast. How this impacts the search engine optimization industry still remains to be seen. Many people expect this to really hurt Google. Most of the
statistics say that Google's organic market share before Monday was 79% but now that Google lost Yahoo! it loses 28% of that share. And Google's market share is expected to decrease to 51% soon. However, taking a look at most my site's statistics and speaking with others about their statistics, I still see Google as driving 80+% of the site's search engine traffic, whereas Yahoo drives between 8 - 12% of that search engine traffic. MSN is low and so are the others. Exciting industry to stay on top of.
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