Big Change at Google - Local Results in Main Stream

Normally when you do a search in Google, you don't think about what is going on. You expect relevant results and don't give it a second thought. Google, today, took this one step further by adding Yellow Page results to its main stream search. That way they did this is transparent to the end user. Do a search on "new york web design". See that at the top, right above the free listings? Local, yellow page ads. Google knows you want new york firms, so why not utilize one of the biggest directories on the net? The Yellow pages. More coverage on this at the Search Engine Roundtable's entry named Google Serving Up Local Results.