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RustyBrick Does Line Waiting Too

Published June 24, 2010

RustyBrick on iPhone 4 Day at Apple Store Tice's CornerThis morning, several of us at RustyBrick arrived at the Apple Store at Tices Corner to pick up our pre-ordered iPhone 4 devices. I arrived at 2am, whereas most of us arrived at 4am and Matt is still waiting on the line.

I was a bit concerned that Apple didn't get my pre-order, as I documented here, but they did remember us and grant us our reserved iPhones. They did turn away a few people, as far as I know, from the pre-order line - due to the issue but we got ours.

5 of 6 of us were the first to be allowed into the store. Ronnie was the second person to walk out of the store, although he was number 11 on the line. Overall, the experience, least for us in the first batch was smooth and calm.

Here are some pictures and videos that we took from the event:

4 AM:
RustyBrick on iPhone 4 Day at Apple Store Tice's Corner

RustyBrick on iPhone 4 Day at Apple Store Tice's Corner

Yes, the police were there also:
RustyBrick on iPhone 4 Day at Apple Store Tice's Corner

6 AM, Mabe on bench reading, is not phased by the Apple Store manager (guy in black talking to #2) not allowing someone who pre-ordered to get her iPhone. This is the pre-order line, that is now about 100 people long:

RustyBrick on iPhone 4 Day at Apple Store Tice's Corner

About 20 minutes prior to getting our iPhones:

RustyBrick on iPhone 4 Day at Apple Store Tice's Corner

7:20am, we all have our iPhone 4s in hand:

RustyBrick on iPhone 4 Day at Apple Store Tice's Corner

Here are some videos of us walking in:

Video of how far the line goes:

More videos at Qik and more videos on Flickr.

Update: Channel 12 News, a local news station on CableVision, has a story and video from the store we were all at.

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Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. Barry graduated from the City University of New York and lives with his family in the NYC region.

This article is under Geek Factor, Culture, iPhone

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