Concept of Goal Based Funnel Analysis

Last Updated: 2/27/2004

Goal Based Funnel Analysis is an extension of the current goal based analysis but adds another dimension to it. The ability to add multiple goals, which can currently be done by adding pipes (|) between the reporting setup, within the configuration section, would be a great improvement. It would allow you to track the linear or funnel flow of goal completion throughout your site. I think it would be even greater if somehow Urchin can specify the goals in priority order through the "funnel" and display it graphically in Urchin. A method of setting up a linear and possibly a tree-like structure for setting up goals and then tracking them would provide detail above any packaged reporting system I have ever seen. Keep in mind a funnel might split into sub-funnels.

This type of report is very important because it gives my clients the ability to see where on the site they are losing the customer. If they see 60% drop off after they add something to the cart, maybe they can add an incentive on that page to complete the order. The "click-to-and-from" report tells you the traffic patterns of your visitors but does not give you the ability to set up goals within those traffic patterns. You cannot see if goal completion throughout the stages of the funnel increase or decrease depending on the changes that you made to those pages.

Web Analytics Article Wrap Up »

Urchin 5.5 - Web Analytics Product Review Article Contents

- Overview of Important Web Analytic Features for the SEO
- Detailed Review of Urchin 5.5 and Campaign Tracking Module
   - Administrative Configuration
   - Reporting Review
   - Campaign Tracking Module
- SEO's Wish List to Urchin Developers & Web Analytics Companies
- Concept of Goal Based Funnel Analysis
- Web Analytics Article Wrap Up

- Back to SEO Articles

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