iOS vs Android: Which Gets More Downloads?

Android vs iOS Jewish AppsOne of the more common questions we get from companies looking to hire us to build app development is where do they start first? Do you start with iOS development or Android development.

The answer is not always clear cut, it depends a lot of the market you are trying to reach. But most often than not, we recommend starting with iOS. Why? Because iOS users are (1) more likely to download apps and (2) more likely to pay for apps or in-app purchases. This is a generalization and the trends may change in the future but from our experience with building out several hundred apps both internally and externally for clients, iOS is typically the way to go first.

I am often asked to share numbers, data, proving this. I figured I'd share the statistics on some of our free apps that we distribute within the Apple App Store and Google Play store. These are Jewish apps, so the data might be skewed there. RustyBrick is also incredibly popular with the iOS Jewish market and not as popular in the Android Jewish market, so again, take these numbers as you will.

Megillas Esther App: iOS vs Android:

Purim was this past Sunday and we had an app for the holiday. We had the iOS Megillah App and the Android Megillah App available. The iOS version has been available for a few years and the Android version just came out last Wednesday. So when I compare the NEW downloads for each market over the past 5-7 days or so, it is interesting. I did not look at total downloads (the iOS version has tens of thousands of downloads historically), I compared only new downloads even though many folks already have it on their iOS device so they did not download it again.

iOS Megillas Esther App NEW Downloads: 7,200
Android Megillas Esther App NEW Downloads: 3,150

The in-app purchases were even more shocking. We have a way to pay for more sounds within the app and this Purim, the iOS app earned 170% more than the Android version specifically with the in-app purchases.

Other Jewish Apps: iOS vs Android:

We have several other free Jewish Android apps that are replicas of the Jewish iPhone apps and this is how they differ.

  • Shabbat Shalom (All Time): iOS has over twice as many downloads than Android all time
  • Shabbat Shalom (30 Days): iOS has ~20% more downloads than Android in the past 30 days
  • Hebrew/English Translator (All Time): iOS has 40% more downloads than Android all time
  • Hebrew/English Translator (30 Days): Android has 35% more downloads than iOS in the past 30 days

As you can see, the download rate in the more recent months have pulled closer for our apps. More and more users are downloading our apps on Android but it is rare to see Android have more downloads than iOS for our apps. I guess, except for the past 30 days with the Hebrew/English Translator app? Of course, you need to keep in mind, many of these apps are already installed on our iOS users devices and when they transfer or upgrade devices, those are not considered new downloads. With Android, most of our users are new to our apps and are considered new downloads.

Maybe one day I will share the numbers on the paid apps we have in both markets.

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7 COMMENTS

posted by on: Feb 28, 2013 04:54pm

facts are fun... but why do you think this is the trend? is it the Android vs Iphone UI .. is it the user-base is so different? do you track how often users open/use the app does that correlate ?

posted by Search Engine Marketing on: Mar 4, 2013 11:40am

Both are the new technologies,and both contains powerful enviornment.

posted by android apps development on: Mar 7, 2013 06:47am

Apple mobile is very good market comparing to android mobile. iPhone user are like to buy apps from apple store, where all apps are secure to download .Number of company are manufacturing android based mobile at cheap price, where ios development only apple and apple mobile is costly. And ios users are like to buy secure apps.

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posted by Hire iPhone developer on: Apr 1, 2013 10:57am

Difference between iPhone vs android apps. 1.iPhone Users are Slightly Younger and More Affluent 2.Android Users Have Broader Content Category Reach, Despite iOS Users’ Higher Propensity 3.iPhone Users More Likely to Engage in M-Commerce 4.iPhone Satisfaction Corresponds with High Device Loyalty 5.Developers Should Think About What’s Most Important Before Developing an App

posted by hire android developer on: Apr 6, 2013 07:55am

Android is losing market due to security purpose. If you need good market, so company needs focus on customer satisfaction. Apple is doing same things, so you must go with ios development.

posted by EricP on: Apr 8, 2013 04:11am

I have a distinct feeling that because iOS was around first, ie. the iPhone was here before the Androids were that the data is skewed in that way. More often then not someone will buy a product and will not change that product to a different os, manufacturer, design or what have you until its necessary to do so. It could be that their phone dies, and they want to check out the new kind, it could be their mp3 play no longer works, or the square wheel just doesnt work like they think it should. At some point something makes them change it. Well being that they had iOS first they are more then likely to continue with that then try to learn something new no matter how easy it is. To make my point how many people dragged their feet when Windows changes their os? Every time lots of people drag their feet. Same deal with Apple's os. More so when you go from PC to Apple or Apple to PC. People are most comfortable with what they are used to, and what feels most comfortable to them, and most comfortable to most is what they already know. Most people are afraid of change, and so they get by with what they have and only change if they have to. So being Apple was first to the market, I assume they will continue to take the bigger piece of the pie. (Apple vs. Android) This may change over time as Apple puts out 1 phone and 1 os, and Android is on many different phones, and has several os variants so at some point Apple could be falling behind. I am not sure, but I do believe the last numbers out for Apple vs. Android, Apple still held the lead, however Android was gaining more of the total percentage. tl:dnr People like what they got and seem to stick to it until they have to change. Apple dominates the market but at some point Android may catch up with their os being avaible on many phones vs. Apple's os on 1. So because Apple was out 1st they still have the lion;s share, for now.