HomeAbout UsNewsThe WordStream PPC University iOS App

The WordStream PPC University iOS App

AUGUST 10 2015

West Nyack, New York - RustyBrick, Inc. designed and programmed the PPC University iOS app for WordStream, a pay per click management and software company. The PPC University app is an educational app, teaching online marketers tips and tutorials on paid search topics.

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The content rich app contains the easiest way to get up to speed on Google AdWords basics or improve your AdWords skills for better performance and higher ROI. The app, created by trusted AdWords experts including WordStream founder Larry Kim, is organized into three courses:

  • PPC 101: In this course, you'll learn the answer to basic questions like "What is PPC?" and "What are keywords?" You'll also learn how to set up an AdWords account, including all the key elements of an AdWords account from keywords to ad groups to campaign structure, and the primary metrics you'll need to track, such as cost per click and Quality Score.
  • PPC 102: Once you know the basic concepts, you can move on to learning AdWords tips and best practices that help you make the most of your budget. PPC 102 includes lessons on keyword research, landing page optimization, bid management, ad text optimization, and other AdWords optimization techniques you need to know.
  • Advanced AdWords Strategies: In the final course of PPC University, you'll learn more advanced search engine marketing strategies such as retargeting, geotargeting, and mobile PPC. By the time you're done, you'll be an AdWords expert!


The app is integrated with the WordStream CMS, enabling WordStream to manage one set of content that updates their web portal and the iOS app.

About WordStream, Inc:
WordStream, a Google Premier SMB Partner, develops online marketing software, provides managed PPC advertising services, and shares online marketing advice through our blog. Founded in 2007, we've evolved from being a keyword software tool developer to a destination for online marketing expertise. The WordStream platform lives in the cloud, delivering customer requests on-demand and quickly adapting to changes in the industry with new customer requested features.

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