Email Technology

Email marketing is one of the oldest forms on online marketing, but still one of the most utilized online marketing solutions. Doing it right is hard.

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One of the most used forms of online marketing is email marketing.  Unfortunately, it is also one of the most abused and hardest forms of online marketing to get right.

RustyBrick has both built custom email marketing platforms within enterprise, CRM, mobile and e-commerce platforms.   The trick is not to just buy lists of email addresses and spam those list but rather get your customers and prospects to volunteer their email addresses because they want to receive your emails.

Customizing the content of your emails to segments of your email lists is critical in ensuring your email marketing efforts are a success.  Tracking the performance of those email campaigns, including open rates, bounce rates, unsubscribe rates and click rates can help you improve those efforts over time and lead to a higher conversion metric. 

We have the experience to build a custom email marketing tool for your business, integrated with your data sources or utilize one of the popular platforms already on the market.  We've worked with many platforms including Constant Contact, MailChimp, Marketo and many more.

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