HomeBlogiPhone 4.0 Summary

iPhone 4.0 Event Recap

Published April 8, 2010

iPhone 4.0I watched the live coverage on two blogs, including GDGT and CNET and here are the quick bullet takeaways from what I felt is most important on the iPhone 4.0 announcement:

- iPhone 4.0 coming Summer (dev seed today)
- 1,500 new APIs
- Multitasking (limited but available via API)
-- Background Audio
-- Voice over IP
-- Background locations
-- Push Notifications
-- Local Notifications
-- Task Completion
-- Fast App Switching
- Organize Apps by Folders
- Over 2,000 apps on an iPhone allowed
- Mail, Unified Mailbox (people wanted this big time)
- Mail organized by threads
- iBooks added to iPhone
- APIs to encrypt all data iside their apps
- Enterprise stuff like
-- Better data protection
-- Mobile device management
-- Wireless app deployment
-- Better exchange support
- New Ad platform named iAd
-- Revenue split of 60% to developer
- iPhone 3GS, 3G and iPod Touch 3rd & 2nd Gen will support 4.0, not older versions
- Multitasking support only on 3GS iPod Touch 3rd Gen.
- iPad 4.0 coming in Fall but iPhone 4.0 in Summer
- Developer seed available now at iPhone Dev Center
- Apple posted a preview page with more details

Nice Screen Shots:


iPhone 4.0 SDK

4.0 Features (Some):

iPhone 4.0 Features


iPhone 4.0 Folders

iAd Mobile Ad Platform (compete with Google, AdMob & Others):

iAd iPhone 4.0

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Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. Barry graduated from the City University of New York and lives with his family in the NYC region.

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