Consistency: Importance Of Consistent Output

Published November 16, 2017

Those that know me, know what to expect from me on a daily basis.  I am incredibly consistent to the point that if I am a few minutes out of my routine, people ask me if I am sick or something.

I am a firm believer that consistent behavior and output is important both in one's professional life and their personal life. 

Professionally, if your clients know the expected outcome and you consistently provide that outcome, it makes for happy customers.   If a customer or client knows they can expect you to be in the office by a specific time and leave at a specific time, they are more likely to feel comfortable about getting through to you when they need you.  On the publishing side, if you consistently output your content, videos, and materials on a specific schedule - your readers know when they will be able to consume it.  If your employees know that you do payroll on a specific day and time, it makes them feel at ease that their paycheck will consistently be on time.

Personally, making sure your family knows what to expect from you and when is also important.  If your children know you will be there to tuck them in every night, that provides comfort for them.  If you have a routine with your family, there is comfort with that.  

My personal daily work routine is incredibly consistent.  It goes something like this:

  • 5:30 wake up
  • 5:30 to 5:45ish go through about a hundred emails from overnight
  • 5:45 to 6:00ish go through the RSS feeds I subscribe to from overnight
  • 6:00 to 6:10ish send out morning assignments for my publishing side of things
  • 6:10 to 6:15 conduct some quick billing tasks before heading out
  • 6:20 to 6:50ish I go to synagogue for morning services (most of the time, if an employee calls in sick, I may go to work by 6:30am)
  • 7:00 be at work
  • 7:00 to 7:30 go through SEO research topics
  • 7:30 to 9:00 write about those SEO topics on my search blogs
  • 9:00 to 6:00 work on RustyBrick projects, client meetings, employee meetings, project meetings, etc
  • 6:15 leave work to head home
  • 6:40 to 7:00 say goodnight to children
  • 7:00 to 11:00 work from home
  • 11:00 to 11:30 relax a bit
  • 11:30pm to 5:30am try to sleep without waking up to check emails

That is my typical routine and it helps me provide a consistent output of work for both my professional and personal life.

How about you?

blog comments powered by Disqus


Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. Barry graduated from the City University of New York and lives with his family in the NYC region.

This article is under General Business, Culture

There is 1 comment for this post

Connect With Us

Send Us a Message

Do you wish to give us feedback on one of our apps, send us a message or explore a proposal? Fill out the form below and we'll get back to you pronto!

Visit Us

250 West Nyack Road, Suite #200 West Nyack, NY 10994
Get Directions

Call Us Toll Free