Forgiveness Before Yom Kippur

Published September 28, 2017

Forgiveness before Yom Kippur, also known as the Day of Atonement, the holiest day of the year in Judaism, is an important thing.  Throughout the year, it is almost impossible for someone not to have upset someone by doing some action or not doing some action, by saying something they should not have said or by not saying something they should have said or by just getting short with another individual.  There are many cases where humans make mistakes when interacting with other humans and often, many of those mistakes happen unintentionally and without any awareness.

A week or so ago, we celebrated the Jewish new year and tomorrow night we observe Yom Kippur.  A day of reflection, atonement and repentance. 

Being that our company works on many diverse projects both around the Jewish market and also on non-Jewish themed topics, we have a lot of dealings with a lot of diverse set of people.  Sometimes our software may insult someone unintentionally - yes, algorithms can be offensive.   Sometimes in our dealing with customers, we may have said the wrong thing.  Sometimes we may have upset our customers and supporters over the years. 

Please know - we deeply respect and honor all those who work with us.  If we upset, insulted, hurt or in any way offended anyone - we are sorry and ask for forgiveness.

May you all have a meaningful, happy and healthy new year and for those fasting - have an easy fast!

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Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. Barry graduated from the City University of New York and lives with his family in the NYC region.

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