HomeBlogiPhone Reservation: Are You Safe?

Your iPhone 4 Might Not Be Waiting For You!

Published June 24, 2010

iPhone 4 Reservation?I am sitting here at Apple Store at Tice's Corner with many of the RustyBrickers, with my iPhone confirmation pickup email. The thing is, many of you with a confirmation email to pick up your iPhone might not be able to pick it up!

On Tuesday, we called the Apple Store to make sure they had our reservations. They had 3 of the 6 of us on their reserve list. Yes, 50% of us were on the reserve list. We all got email confirmations and even the pick up reminder, but even so, only 50% of us were on the store's list.

I suspect something went wrong with the Apple's servers during the pre-order day.

But if others have our problem, then it seems like Apple employees at the retails stores will be in for a rude awakening this morning. Even worse, those who decided to pick up the phone later on in the day, might not be able to get the phone that they reserved.

On Tuesday, Apple had us come in with our reservation emails to prove we had pre-ordered. They then put the 3 of us not on the normal list on the "manager's list." We are still bit concerned that there is no "manager list" but we will find out soon.

I do hope this only impacted the three of us, but I suspect that is not the case. There is a MacRumors thread with people saying they had the same issue.

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Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. Barry graduated from the City University of New York and lives with his family in the NYC region.

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