HomeBlogCost Of iPhone 4 Pre-Order Day

Apple Store iPhone 4 Pre-Ordering Issues Cost

Published June 15, 2010

apple store iconWhen Google did their Pacman Doodle, it was estimated that 4.82 million hours of lost productivity was realized worldwide, costing millions of dollars in lost time. Today, with the new iPhone 4 being available for pre-order today, there is a tremendous amount of time being lost.

I was lucky enough to wake up at 4am to order the iPhone and had a few early hiccups but eventually it went through. Ronnie pre-ordered with no issue around 7am (EST) and Jimmy ordered about 8am with few issues as well. But when Alex came in and tried ordering 10 minutes after he almost was able to order it but at the very last step, it kicked him back.

Since then, he and an other 4 RustyBrickers have been trying to pre-order the iPhone 4 and they haven't had any luck. It is pretty much the same deal for everyone out there trying to pre-order after 8:30am. The screen I see on most computer screens in the office this morning looks like this:

apple store iphone error

So how much time is being wasted refreshing the Apple Store to pre-order the iPhone 4? At this rate, it will cost RustyBrick in the thousands of dollars. Obviously, the team here is not just sitting their refreshing, they are working on their other screens (most of us have 3 screens). But imagine those who can't multi-task?

How much time have you wasted trying to order the iPhone 4?

Were you able to pre-order, if so, what time did you get it?

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Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. Barry graduated from the City University of New York and lives with his family in the NYC region.

This article is under General Business, iPhone

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