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We're The Google Of Our Area

Published February 3, 2011

google-places-logoToday I receive my monthly Google Places "Performance Update" email from the Google team and I notice something odd. In the impressions summary, it says my top impressions for the past 30 days is driven from the keyword [google].

Yes, if you search for [google] on Google Maps and restrict the search to nearby Suffern, New York, up comes our Google Place result. Really, here is a screen capture:

Google of Suffern, New York

But why? Here is a screen shot of the impressions chart in my performance update email from Google:

Google Places Impressions

In fact, we have received tremendous numbers of impressions for the past several months for the term Google. It shows you how closely I look at these reports. One month, we have almost 3,000 impressions for that term alone. The psychology behind people Googling for the term Google is fairly known. I cannot tell you how many times I have seen people search for Google to get to the Google home page. Yes, a bit like searching for [recursion] on Google.

Clearly, you can see Google referencing the text "is a Web based Google" from our web site. It comes from this old press release, heck the product is no longer active. But it is getting us tons of impressions, obviously not many "actions."

So what is the answer? Why is RustyBrick showing for Google in this area? Only possible rational reason is RustyBrick is the Google of Suffern.

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Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. Barry graduated from the City University of New York and lives with his family in the NYC region.

This article is under Search Engine Optimization

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