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iPhone X App Updates - Give Developers Hands On Time

Published November 6, 2017

It upsets me to read some of the comments iPhone X customers are saying about some of their apps.  They expect all their apps to fully support the new iPhone X before the developers actually have a physical iPhone X in hand.  I am a bit shocked we didn't get any complaints about our Jewish iOS apps yet but we really haven't had many complaints.

Apple does not give developers early access to these devices, so we don't have the ability to test our apps fully on a physical device.  We, like the average consumer, have to order the phone like everyone else. We don't get early access, we don't get preferred ordering, we don't get expedited shipping - we need to wake up at 2:50am to place the order on the Apple web site at 3:01am just like everyone else.

Because of the new screen, changes to the black notch at the top, it can cause issues for apps to not be full screen or menu items are hidden in the way of the notch.  The issue is, as an app development company, not being able to test your apps with a physical device is challenging.  Yes, we can use the simulator but that is far from the same thing as experiencing no home button or Face ID or the notch itself.  

Typically we at RustyBrick wait for the phone to arrive to make changes to our apps.  I personally wake up at 3am to preorder the latest phone every year in order to have the latest phone as soon as possible. Lucky for us, I was able to order two iPhone X devices within about 6 minutes so that we got both this past Friday morning.  We have spent the weekend testing our apps with them and are going to release a nice number of updates for our apps in the near future.

So when YouTubers like Casey Neistat complain about apps not working fully and friends like Hillel Fuld agree, it upsets me a bit.





Either blame Apple for not giving us phones early to test or give us a week or so to get things perfect.

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Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. Barry graduated from the City University of New York and lives with his family in the NYC region.

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