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My Head Shot on USA Today

Published February 11, 2010

USA TodayI often get quoted in publications by journalists on topics such as search engines, Google, search marketing and iPhone related topics - but I never get my headshot included in any of these write ups. That has changed with today's piece on USA Today, named Why Google's fiber network experiment could be disruptive.

Byron Acohido from the USA Today asked me several quick questions via email and also asked for my headshot. Today, the article was published and my picture was sitting pretty at the top of the article. You can see a scree capture below of the top of the article.

I basically said that there are alternative motives for Google getting into the ISP business. They include to learn more about Internet users, get more people to use Google, get more people to click on their search ads. It all comes back to getting people to click on Google's ads. I am sure Google can charge for the service, and they may, but they are likely not thinking about competing in the ISP business, but rather how they can get more clicks and views on their search ads, contextual ads and display ads.

Without further ado, my head shot on USA Today:

Me on USA Today

Yes, the caption reads, "Search expert Barry Schwartz says Google is after gold."

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Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. Barry graduated from the City University of New York and lives with his family in the NYC region.

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