HomeBlogWhy We Don't Outsource Our Technology

Web Development - Made In USA

Published September 11, 2009

RustyBrick has a long standing policy of not outsourcing our technology outside of the people who work exclusively for RustyBrick. That means, all the technology that comes out of our company, all our web sites and backend technology, is home grown directly by one of the people from the RustyBrick team.

Why do we have this "policy" you ask? The main business reason is being able to control the whole process. I need to be able to meet my deadlines and if I hand off a project or even piece of a project to an outside agency, then I lose control. I know if I have an emergency deadline, if the code is internal, I can easily get it done here. On the technology front, there are often quality control issues with the code. At least from what we have seen produced by some of these companies. Time control and quality control are important reasons for why we don't outsource. But those are not the only reasons.

We take pride in our work, and by "we," I mean every single person on our staff. To outsource our work, would diminish some of that pride, but further more, it might reduce employee satisfaction. I bet, if the staff heard that we would begin outsourcing some of our coding - it might draw some concern about job security. Each and every employee here is incredible valuable to us. So valuable that I do not even want them to feel as if their jobs are in jeopardy. The team RustyBrick has here is just too valuable to the company and to our clients, that it simply doesn't make sense to sacrifice that to save money.

Yes, I know you can save a tremendous amount of money outsourcing. I know. But at the expense of losing control over time management, quality of the code and employee moral - it just isn't worth it.

You wouldn't believe the number of phone calls we receive from companies all over the world, asking us about outsourcing our technology to them. Most call and ask about a business partnership or opportunity for us, some are outright clear about the outsourcing part. Most of the phone calls come from India or someone who sounds they are from India - but not all. Often, when I answer the phone - I can hear it in the person's voice that this is an outsourcing sales call and I stop them right away with my one liner... "We do not outsource our technology." Some try to find out why, I don't blame them. Some argue that they do not want us to outsource to them, but rather form some sort of partnership - sorry, not interested. Then some say, okay - goodbye.

In one case, the person on the other side started to laugh. I heard him then say something in an other language to the people in the call center next to him. They all laughed and I then asked, "so we are clear?" He said, "yes" and we hung up. That was honestly a bit funny.

Too be honest, I am always a bit nervous I jump the gun too quickly with my 'one liner.' But I am rarely wrong with those calls. Worse case, I turn away a big company looking to buy us out - which is something we are not looking for anyway.

To summarize: We do not outsource out technology.

Image credit on Fire Monkey Fish's Flickr stream.

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Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. Barry graduated from the City University of New York and lives with his family in the NYC region.

This article is under General Business, Web Programming

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