Las Vegas, the location of the last WebmasterWorld conference, might have been the most appropriate location for this conference. WebmasterWorld old time members are known for their experience, knowledge, skills, and creativity when it comes to achieving top rankings in the search results pages. Although some of those methods are controversial, the individuals that represent WebmasterWorld at the conference are highly respected and good people. In this recap, I hope to share my thoughts on the conference from an unbiased perspective.
For those interested in detailed coverage of selected sessions at the conference please click on the links below:
- WebmasterWorld Conference #7 Opening Ceremonies
- Design and Coding for the Complete Package
- PFI Topics and Issues
- Super Session: History of SEO/SEM Theory and Testing
- Search Engine Friendly Design and Coding (Especially Flash)
- Keynote Address
- Proactive Linking
- Site Promotion and Traffic Acquisition on a Tight Budget
- Super Session: Search Engines and Webmasters
- Community Building, Blogs and Forums
- Keynote Address II
- Link Building and Referral Tracking
- Super Session: Running with the Big Dogs!
- Closing Notes at WebmasterWorld Conference 7
At this past conference, there looked to be about 1,000 attendees at its peak. But as you walked down the session halls, you were bound to bump into a well-known SEM that has experienced major success. When it comes to WebmasterWorld, there is more open discussion on how some of the SEOs achieve top rankings in the competitive areas of search. Topics openly discusses include; cloaking through IP delivery and user agent detection, blog spamming techniques, guest book spamming, link exchange methods, automated reciprocal link programs, and domain name hi-jacking. These are all techniques used in the industry but, in my opinion, should only be used by those that have experience in deploying these methods.
From my perception of the conference and diversity of the group of attendees, it might have been best to keep some of these sensitive topics at the bars. I must say that many of the WebmasterWorld conference attendees are also forum members, so they know about these tactics. However, I have randomly said hello to people at the conference to learn about where these people are from and what backgrounds they have. I must have spoken with maybe six people I did not know at all and five of those people did not participate actively at WebmasterWorld forums. In fact, I believe, for most of them this was their first conference in search marketing and they came as marketers to learn some sound search marketing tips.
When some of these 'black hat' topics were mentioned at the podium of the sessions, I looked around and saw many blank faces. It was then that I felt a little uncomfortable and asked myself, what are these attendees getting out of those comments? Please do not get me wrong; there was plenty to learn from this conference, from coding techniques to best practices in search marketing. It can be devastating if individuals that are not trained in these methods deploy some of these black hat techniques.
Therefore, I see WebmasterWorld conference turning more into a Search Engine Strategies type of conference. Search Engine Strategies is targeted towards marketers, webmasters, business owners and novice to immediate SEOs. WebmasterWorld, from what I hear, used to be a gathering of highly advanced SEOs that shared advanced and sometimes aggressive techniques to get one's pages to rank well. As the WebmasterWorld conference grows, the conference the sessions will adapt with it. I know in a year from now WebmasterWorld will hold another conference in Vegas, but will it be the same as this year in terms of the audience? I highly doubt it.
Overall, the conference as excellent, the people were fun, the experience was educating and Vegas was bright. Great job Brett Tabke and all those from WebmasterWorld in putting together such a great show. I can't wait until April time when WebmasterWorld hosts its next conference in New Orleans. And then again, the conference will take place around this time of the season in Las Vegas. Hope to see you all there!
RustyBrick SEO Articles
- Search Engine Friendly "Magic" Buttons
- WebmasterWorld PubCon # 7 Las Vegas Conference Recap
- Web Links from the Search Engine's Perspective
- Search Engine Friendly E-Commerce Catalogs
- Urchin 5.5 - Web Analytics Product Review
- Teoma - The Superior Search Engine?
- Search Engine Strategies Conference Chicago 2003 Reviewed
- Keyword Selection Strategy
- SEO & Reporting: After the work is done or is it?
- Internal Linking Structure Elements Strategy
- Dynamic URLs In The Eyes Of A Search Engine
- Fundamental Differences Between Search Engines And Web Directories
For more information on our search engine optimization and search engine placement services, please contact us at 877-GO-RUSTY or 845-369-6869 or via email at our contact page.