HomeBlogTwitter Sold Me A Car

Twitter Sold Me A Car

Published May 7, 2010

I have always been a fan of Twitter, but I would never have imagines I would have bought a car using Twitter. Yes, three years after joining Twitter it led to me buying a car, well - leasing a new car. How can I lease a car via Twitter?

This morning, the Lexus dealership I ordered my two previous cars with tweeted a deal that caught my eye:

Payment Waiver Sales Event! LFS customers, waive up to six of your lease payments. http://tinyurl.com/ybxzz2nless than a minute ago via web


My current lease technically has 6 payments left, so I went over to their web site and clicked on the Live Chat button to make sure this was the real deal. I ended up talking with a guy name Steve who leased me my new car within 3 hours from the time I clicked on the URL in the tweet.

Technically, I was told I was their first sale via Twitter. What did that get me? Probably nothing - but at least I can go on record as saying I bought my car via Twitter.

The car should be here Monday and maybe I'll write about the car itself on my personal blog.

Update: On Thursday, May 13th, about two days since I picked up my new car, the dealership tweeted a thank you:

@rustybrick Mr. Schwartz, thanks for being our 1st Twitter sale! We appreciate your business & hope you enjoy your Lexus.less than a minute ago via web

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Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. Barry graduated from the City University of New York and lives with his family in the NYC region.

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